Our Four Pillars Philosophy
The Four Pillars are the foundation of DTi Creative’s Marketing Philosophy. These four principles of marketing create the infrastructure for any business to excel and meet their goals year after year. The Four Pillars are Lead Generation, Online Branding, Optimization, and Retention.
Most business owners know the importance of marketing but unfortunately most of them don’t have the extra time to really do what maybe they even already know how to do.
And that’s where we come in.
We look at their plan and look at the four pillars and make a decision as one of their consultants. Of which one does it make sense for them to continue doing, to improve doing, or where it just makes sense to pass that off so they can continue to do the things they enjoy doing.
Most business owners know the importance of marketing but unfortunately most of them don’t have the extra time to really do what maybe they even already know how to do.
And that’s where we come in.
We look at their plan and look at the four pillars and make a decision as one of their consultants. Of which one does it make sense for them to continue doing, to improve doing, or where it just makes sense to pass that off so they can continue to do the things they enjoy doing.
Columbus Design Services
Creating that meaningful connection with your target audience is easier said than done. People’s attention spans are shorter than ever, while at the same time, expecting more and more quality content.
DTi Creative uses Strategy Driven Design to help you make those meaningful connections and compliment our Four Pillars Marketing Philosophy through strong creative. Strategy Driven means we don't do something just to do it; we provide what you need and nothing you don't. Here are some of the ways DTi Creative can help you.
Web Design and Development
A website is a staple of your online presence. Your website should be customer friendly and convey the right information. Whether you need a basic website or e-commerce functionality, Dot The i Creative can design, build, and launch a website that will get you on the internet map and start driving customers to your business.
Branding, Logos, and Graphic Design
No marketing tactic you implement will be effective without first establishing a brand that reflects your business and resonates with your customers. Included in your brand is a logo that represents your business and tells the story of your value proposition. Maybe you already have a great brand, but your logo needs a refresh. Many businesses refresh their logos from time to time and are able to leverage this asset to drive sales.
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Video Production
Video is the most impactful content on the internet today. Sixty percent more conversions are driven by ads with videos than those without video. Fifty percent of internet users look for videos related to a product or service before visiting a store, and there are 1200 percent more social shares generated by video than text and image posts. Whether you are connecting to your clients through social media, your website, or other advertising, video is an effective way to maximize your reach. Video allows you to start a relationship with a potential customer where the written word is limited, making it a great value in your marketing plan.
Sources:
Forbes,
SmallBizTrends, Digital Information World,
Unbounce,
and Social Media Today
DTi CREATIVE BLOG
Keep up to date with the Dot The i Creative Blog for tips and tricks on how to maximize your marketing efforts, industry trends, and how Dot The i Creative can help your business. Check out the SEO Case Studies article...it's a good one!
