Dot The i Creative in Columbus
Social Media Content & Management Process
We learn what works best for your brand’s social media messaging through our constant evaluation and tracking of results. “Likes” and “shares” are great, but we also track the effectiveness of these posts through to your website.
1
- Research
- Goal Setting
- Ad Budget
- Best Channels
2
- One Off Posts
- Evergreen Posts
- Ad Campaigns
- Target Audience
- Content Creation
- Post Graphics/Video
- Ad Creation
- A/B Testing
3
- Respond
- Spread Awareness
- Reviews
- Tracking
4
Measure - Analyze - Optimize -
Report - Repeat
- Monitor Against KPIs & Goals
- Analyze Data
- Conversion Optimization
- Continued A/B Testing
- Reporting Dashboards
5
1
- Research
- Goal Setting
- Ad Budget
- Best Channels
2
Content Calendar
(Click Me!)
- One Off Posts
- Evergreen Posts
- Ad Campaigns
- Target Audience
- Content Creation
- Post Graphics/Video
- Ad Creation
- A/B Testing
3
- Respond
- Spread Awareness
- Reviews
- Tracking
4
Measure - Analyze - Optimize -
Report - Repeat
(Click Me!)
- Monitor Against KPIs & Goals
- Analyze Data
- Conversion Optimization
- Continued A/B Testing
- Reporting Dashboards
5