Higher Click Through Ratio & Lower Cost Per Conversion With PPC

The Result

Dot The i Creative began with a comprehensive Search Engine Optimization (SEO) audit of the current website as well as a competitive analysis of competitors in their area. Addressing the SEO deficits found, our design team got to work organizing content and designing the site for better customer conversion. 

After redesigning the website, Dot The i Creative also helped drive traffic to the site by creating some initial re-launch blog content. This content was posted at consistent intervals after the website redesign to boost SEO and search engine rankings.

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"Not only did Dot The i Creative help un-clutter our website and increase website conversion, but the SEM/SEO Campaigns have us outperforming competitors in our area."

– Randy Hann, Owner

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The DTi SEM team audited the current PPC campaigns and corrected the many issues in how the campaigns were built.  Without increasing their budget, they are now receiving 2.5x the amount of traffic they were getting, and their website conversions have increased significantly.

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We also addressed their SEO. Contract Exteriors has two locations in South Carolina but the local search focus has been on increasing business in the Charleston area. Our team worked hard to correct NAP (name, address, phone) errors and reduce the confusion from a previous location in the area. We optimized their content to help them rank #1 for 26 keywords and have 21 more in the top 20 organic positions. We are also seeing their site rank on average for 25-30 new keywords each month.Locally, we have helped them to hit all A and B spots in the local pack for their keyword and business focus - Decking and Siding. 

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Finally, our customized review solicitation process has helped increase the review frequency for this location and helped spread out the review sources. By doing this we can increase validity/authority in both our potential customers eyes and Google’s algorithms.