Understanding Programmatic Display Advertising: The Ultimate Beginners Guide

Jeff Marketing, PPC

Approximately 80-85% of websites and apps make their money the same way. They allow ads on their platform. There are now plenty of different advertising methods for them to choose from. Programmatic display ads are a growing trend, accounting for 82.5% of digital ad spending. They increase efficiency, allowing businesses to purchase valuable ad space within seconds.  Programmatic advertising platforms are full of …

PPC Campaign Management: Are You Properly Using Your Ad Budget?

Matt Adams Marketing, PPC, SEO

Are you looking to improve your PPC campaign management? Sure, we’ve all heard Google’s claim. Every dollar you spend on Google AdWords earns you $2 in revenue. Unfortunately, if you’ve already set up a PPC campaign, you learned firsthand that those numbers don’t apply to you. They’re a statistic derived from a large sample of expert advertisers with big budgets. Does …