Brand recognition across all platforms can increase your revenue by almost 23%. Brands with consistent presentation are 3-4 times more likely to have excellent visibility versus those that are more inconsistent.
Branding and marketing are one of the most crucial parts of creating a long lasting and successful business. But what if you’ve never really focused on branding or marketing? Where do you start?
Not to fret! While the ins and outs of branding and marketing can be tricky to navigate at times, it’s not as hard as you may think. Keep reading to find out everything you need to know to take your business to the next level!
Branding and Marketing 101
Branding and marketing, while different, are very closely connected. It’s hard to have one without the other. You need both to help create a successful business.
We’re going to talk about each of these individually first. Then we’ll dive into how these 2 things work together to help your business grow.
Before we can talk about the benefits of branding, it’s important that you understand what branding is. At its core, branding is a form of marketing where a business or company creates a logo, symbol, name or design that is unique to that company. Something that is instantly recognizable and separates them from other businesses.
Branding is extremely important for a business in several ways. First of all, it is a way of building trust with your customers. When they see your logo or your name, they will know they can trust that you are producing a quality product.
Second, it separates you from your competitors. It also helps remind people why your product is better than theirs. There’s a reason we still have social media wars between Wendy’s… and well, everybody else.
Wendy’s has created a reputation and a brand built around their snarky social media platforms. And you know what? People love it, even if they don’t usually eat there!
To put it simply. Branding is what makes you, YOU!
Good branding can create built-in growth and value for your company. When a brand is recognizable, there is a great likelihood of your customers sharing it with their friends and those close to them. Word of mouth is an underappreciated, but an integral part of a companies growth and success.
Branding is only a piece of the marketing puzzle. But marketing is a larger scale tool to help your company grow. It is taking the branding you have created and delivering it to the world in a relevant way.
Your process for marketing can greatly affect the growth of your business in both a positive and negative way. A good marketing campaign can allow you to convey your mission and core values as a company. These are things that build trust with your customers.
Marketing is how you deliver a message to your customers that will give them a reason to use you instead of somebody else. It offers a standard of quality and value that your customer won’t be able to refuse.
This could be a custom product only found through you. Or it could be a personalized level of customer service that no other company is offering. People want to feel valued and important, and your marketing approach should provide both of those things.
Use this as an opportunity to deliver vital information and to inspire your customers to a certain action. These 2 things will lead to higher profitability in the long run.
Another aspect of marketing is how you deliver this content to your customers. This could be through the use of Search Engine Optimization (SEO) to increase your visibility. Or it could be the way you run your social media pages.
How Branding and Marketing Connect
You can’t have one without the other. Creating an unforgettable brand can be a catalyst in making a killer marketing campaign. And this, in turn, will lead to more business, more customers, and a long life for your company. Even when you’re gone.
Branding and marketing are about creating a legacy for your company. There is a reason Ford has been around for over 100 years. And it’s not because of the F-150.
It’s because they built a brand that people instantly recognize. You’d have to be living under a rock to not recognize “Built Ford Tough” and know exactly what that slogan is for. When you hear “The most dependable, longest lasting full size pick up truck on the road,” you know that is referencing a Chevy Silverado.
“Just Do It” is a phrase that everyone and their mother has heard of. This is what you want for your company. And all of that starts with your branding, which will then fuel your marketing.
That’s what every business wants, right? To be unforgettable? Well, proper branding and marketing is how you are going to make that happen.
However, sometimes trying to manage all of these different elements can be stressful and overwhelming. Especially if it is something new for you. But not to worry, that’s where we come in.
We offer a full suite of services such as complete branding creation including logos, web development, and video production. And we also offer marketing services that will take the stress off of you, and allow you to focus on what’s really important. Running your business and creating a company that will stand the test of time.
To hear more about our story and what we have to offer, check out the About section of our website. Then let us help you reach the goals you’ve always wanted to achieve!