July 21, 2021

Why All "Responsive" Websites Are Not Equal

Dot The i Creative

Did you know that 88% of people are less likely to return to a site if they've had a bad experience with it? This is why nowadays, businesses should have responsive websites.

Your website has a huge impact on the perceived credibility of your business. Websites are all about first impressions, and thus have the power to make or break relationships with potential customers.

Many factors contribute to a good website. Design, content, and flow are very important to attract and keep customers. Furthermore, making sure that visitors can access your content from any device should be a top priority.

This is why if you are undergoing a website update or redesign, you should consider looking into responsive websites. No matter what your business is, if you are trying to get the most out of your online presence, responsive website design will help bring your strategies to the next level.

What Are Responsive Websites?

Responsive websites adapt to every screen, creating positive user experiences in every device. This includes mobile devices, tablets, desktop computers, and any other new technology that might pop up in the market.

Responsive web design works through Cascading Style Sheets. This technology uses a variety of settings to serve unique characteristics within each user's device.

How Do You Know if a Website Is Responsive?

Have you ever clicked on a website through a mobile device and found it hard to navigate? Not only did it lag, but the characters were small and hard to read, and the menus were not clickable? Chances are, that website was not responsive.

Non-responsive websites are very easy to point out. A lot of customers return to websites using different devices every time. Therefore, they can easily tell if it is not optimized.

Why Does Responsive Web Design Matter?

Without responsive website design, web developers would have to create separate websites for every single existing device. Having web design technology that can adapt to every device saves time and money, and makes the overall web design experience easier for every party involved.

For business owners, having a responsive website means that your customers will be able to get the most out of your website every time they access it.

About half of all website traffic comes from mobile devices. Making sure that your website is properly optimized for mobile usage is extremely important.

There are many tools you can use to figure out if your website is mobile-friendly. A good one is a Mobile-Friendly Test by Google. If you don't like what you see, you should consider working with a web design company like Dot The i Creative to get your site optimized.

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How to Have a Successful Responsive Website

Now that we've covered what responsive websites are, we will dive into why not all of them are created equally. The best websites all have some basic things in common. The following are some of the best practices for responsive website design:

Have Great Usability

Websites are created for human interaction. A beautiful and trendy website is great, but ultimately useless if your user can't get around it. Nothing turns away a visitor faster than a website they can't navigate with ease.

No matter how much the web world changes, a website's purpose will always be the same. That is, to deliver an intended message in the most efficient way possible.

The usability of your website should be great on any device. That is why it is always recommended to work with an experienced web design company. Working with professionals will ensure that your website's usability is perfect and optimized.

Use Scalable Graphics

Websites that do not use proper graphics have a huge disadvantage over those that do. Scalable vector graphics are a must-have for responsive website design. Formats like JPEG or PNG don't have the scaling capabilities of SVG.

Using SVGs will give you peace of mind knowing that all your graphics will look sharp on every device, no matter the size. In addition, because they have a small file size, they will ensure that your website loads faster.

Think Hard About Your Buttons and Menus

One can tell when a website's buttons and menus were an afterthought. With responsive websites, it is important to optimize every button and every menu to make it as efficient as possible.

In a mobile responsive website, buttons should be larger to make them easier to click. Hidden navigation menus or horizontal ones that swipe are also best practices for mobile optimization.

Websites that don't consider these things are at risk of giving their mobile users a negative experience.

Don't Sacrifice Design

Although websites should be functional above all else, design is still a huge factor that keeps your visitors interested.

When optimizing your website, keep in mind that it should not only work on all devices but that it should also look nice. Working with a professional web design agency like Dot The i Creative will help ensure that all elements on your site are not only beautiful but also properly optimized.

Overall, the better your website looks on all devices, the more likely your visitors are to stick around.

Are You Ready to Reap the Benefits of a Responsive Website?

Dot The i Creative is here to help. Whether you are looking to create a new website or update your current one, we have services that can help your business leap to the next level.

Making your website responsive can become a superpower for your business. Furthermore, knowing exactly what to put in it is crucial for making it as effective as possible. If your customers have great experiences every time they access your site, they are likely to come back.

Our team of experts go above and beyond to create beautiful responsive websites for each of our clients. Contact us today to see how we can help turn your site into a lead-generating machine.

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Dot The i Creative

Dot The i Creative (DTi Creative for short) is a full service digital marketing agency offering Search Engine Optimization, PPC & Digital Advertising, Social Media Management, Website Design & Development, Marketing Automation, and Content Creation Services in the Dublin, Ohio and Columbus, Ohio area.

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