6 Top Tips on Utilizing Backlinks to Increase Traffic to Your Website

Matt Adams Marketing, SEO

Have you ever thought about how backlinks could increase your website’s rankings to generate higher amounts of traffic on your website? By the end of this blog, you will have a better understanding of how backlinks will increase your website’s authority to see higher rank results! Accumulating backlinks is a difficult task to complete without the right tools, but knowing …

Understanding Programmatic Display Advertising: The Ultimate Beginners Guide

Jeff Marketing, PPC

Approximately 80-85% of websites and apps make their money the same way. They allow ads on their platform. There are now plenty of different advertising methods for them to choose from. Programmatic display ads are a growing trend, accounting for 82.5% of digital ad spending. They increase efficiency, allowing businesses to purchase valuable ad space within seconds.  Programmatic advertising platforms are full of …

What Is a Channel in Marketing? 7 Omni Channel Marketing Tips

Matt Adams Marketing, Social Media

Trying to build your business and gain new customers? Do you have an omnichannel marketing strategy? With there being so many different ways to market your goods and services to customers these days, it can be easy to get your wires crossed. Fortunately, developing a strong omnichannel marketing strategy will help you improve your efforts. Understanding omnichannel marketing will help …

Creating An Image: 8 Simple Steps for a Successful Brand Building Process

Matt Adams Branding

Quality branding is a cornerstone of a successful business. For instance, consider that almost 60% of consumers prefer to buy new products from brands they already know. Having an established brand facilitates revenue generation. However, its importance goes even further. To quote Jeff Bezos, your brand is what people say about you when you’re not in the room. It’s the reputation that …

Does the “Above the Fold” Web Design Rule Still Apply?

Matt Adams Web Design & Development

Anyone familiar with web design will tell you to keep your relevant information above the fold. But is it obsolete in the modern world? The truth is that web design has been changing rapidly over the last half-decade and the age-old adage isn’t necessarily true these days. Let’s hop right in and we’ll explore why things have changed and what …

Turbocharge Your Digital Marketing: 9 Benefits of Marketing Automation

Matt Adams Marketing

Marketing is constantly changing every day. If you’re not keeping up with the trends, you’re falling behind the competition. With marketing automation, you can maximize your time. Instead of falling behind the competition, you can make strides to get ahead. 53% of companies surveyed were using marketing automation in 2017, and 37% said they were planning to use it. If you’re still on the …

You Need Rankings: 9 of the Best Digital Marketing Strategies for Startups

Matt Adams Marketing

Are you looking to start a new business? The United States houses over 30 million small businesses which make up 99% of USA’s businesses. Seeing many businesses take off often gives inspiration to others to start up theirs. For the most part, they find enough success to keep them going. However, a lot of these businesses end as soon as they …

Staying Trendy: The Top Web Design Trends of 2019

Matt Adams General, Web Design & Development

If you want to stay trendy…be like everybody else. This sounds like a piece of contradictory advice because the first thing we think of when we think of “Trendy” is something different and special. In order to be “Trendy,” you need to follow a trend, which means you have to look like everybody else. If the trend is towards a …

Branding and Marketing: Everything You Need to Know For a Thriving Biz

Matt Adams Branding, Marketing

Brand recognition across all platforms can increase your revenue by almost 23%. Brands with consistent presentation are 3-4 times more likely to have excellent visibility versus those that are more inconsistent.  Branding and marketing are one of the most crucial parts of creating a long lasting and successful business. But what if you’ve never really focused on branding or marketing? Where do you …

Reaching Out for Backlinks: How to Ask Bloggers for Backlinks

Matt Adams Marketing, SEO

72% percent of polled Search Engine Optimization (SEO) specialists believe that backlinks significantly impact ranking results In a digital landscape tilting towards mobile-first, your content has to rank top on a customer’s search. Backlinking is a popular strategy firms use to generate inbound traffic for high-quality leads. If you are looking to grow your content’s authority, here is how you can …

PPC Campaign Management: Are You Properly Using Your Ad Budget?

Matt Adams Marketing, PPC, SEO

Are you looking to improve your PPC campaign management? Sure, we’ve all heard Google’s claim. Every dollar you spend on Google AdWords earns you $2 in revenue. Unfortunately, if you’ve already set up a PPC campaign, you learned firsthand that those numbers don’t apply to you. They’re a statistic derived from a large sample of expert advertisers with big budgets. Does …

Inbound vs Outbound Marketing: What’s the Difference?

Matt Adams Marketing

Traditional advertising and sales is going to die, and if you don’t adopt this new methodology, you will be left in the dust.

I’m going to show you something that will change the way you get customers forever, plus make it easier and way more sustainable.

What Is a Logo: What’s Their Purpose For Your Business?

Matt Adams Branding

On average, we come in contact with about 5,000 ads each day. These ads introduce or remind us of brands that want our attention.

With so many businesses vying for attention, how can a business make sure their brand gets noticed? The easiest way is to make sure you have a logo that can stand out from the crowd.

Experience, Authority and Trust in the Aftermath of the Google ‘Medic’ Update

Matt Adams SEO

Since Aug 1, 2018, Google has released a ton of upgrades which have in turn made search results less than predictable.  It is widely known as the”Medic Update” since it largely affected the health/medical industry. However, the upgrades have impacted a wide variety of markets including e-commerce, clothing trends websites, local, affiliate, and much more. Google claims the original update was not targeted specifically at Medical websites, but rather was a widespread core update.

Social media campaign screen showing social media applications

Break the Internet: How a Great Social Media Campaign Can Boost Your Brand

Matt Adams Branding, Social Media

If you’re not using social media to reach your customers and leads yet, it’s really time to get started. 92% of businesses see an increase in exposure to social media.

The key to this exposure is creating an effective social media campaign. By understanding how to implement a social media presence into your marketing strategy, you can boost your brand.

SEO Case Studies

Matt Adams Case Study, General, SEO

Below are some great case studies of recent SEO results we’ve attained for our clients.

These 4 case studies from various niches have had some great results in only a few months.