PPC Campaign Management: Are You Properly Using Your Ad Budget?

Matt Adams Marketing, PPC, SEO

Are you looking to improve your PPC campaign management? Sure, we’ve all heard Google’s claim. Every dollar you spend on Google AdWords earns you $2 in revenue. Unfortunately, if you’ve already set up a PPC campaign, you learned firsthand that those numbers don’t apply to you. They’re a statistic derived from a large sample of expert advertisers with big budgets. Does …