Case Study: Refectory Restaurant & Bistro

Who Is Refectory Restaurant?

The Refectory Restaurant and Bistro offers diners in Columbus, OH a relaxed and elegant dining experience. Owned by Kamal Boulos, and featuring the cuisine of French native, Chef Richard Blondin, The Refectory offers contemporary American and classic French dishes, a world-class wine cellar, knowledgeable staff, and a personal touch, creating a memorable dining experience.

The Problem Presented

The Refectory came to Dot The i Creative with a relatively outdated and over-encumbered website. The look and feel had become old and needed a refresh. The functionality was being bogged down by the restaurant offering many different events, specials, menus, and shopping opportunities. This was causing information to get lost on the website, no longer serving users and becoming ineffective.

The Services Provided

  • Website Design & Development
  • Marketing Automation
  • Photography & Media Creation
  • Consulting & Digital Strategy
Dot The i Creative helped refine our entire digital marketing strategy & significantly raised our awareness in a competitive market.
Kamal - Owner Refectory Restaurant & Bistro
 

Case Study: Refectory Restaurant & Bistro

Who Is Refectory Restaurant?

The Refectory Restaurant and Bistro offers diners in Columbus, OH a relaxed and elegant dining experience. Owned by Kamal Boulos, and featuring the cuisine of French native, Chef Richard Blondin, The Refectory offers contemporary American and classic French dishes, a world-class wine cellar, knowledgeable staff, and a personal touch, creating a memorable dining experience.

The Problem Presented

The Refectory came to Dot The i Creative with a relatively outdated and over-encumbered website. The look and feel had become old and needed a refresh. The functionality was being bogged down by the restaurant offering many different events, specials, menus, and shopping opportunities. This was causing information to get lost on the website, no longer serving users and becoming ineffective.

The Services Provided

  • Website Design & Development
  • Marketing Automation
  • Photography & Media Creation
  • Consulting & Digital Strategy
Dot The i Creative helped refine our entire digital marketing strategy & significantly raised our awareness in a competitive market.
Kamal - Owner Refectory Restaurant & Bistro
 

Dot The i Creative's Solution

Dot The i Creative began with a complete website overhaul. The look and feel was modernized with more white space, a brighter color palette, a full screen video welcoming users at the top of the homepage, and larger more interesting imagery, both of the food and of the experience. The user experience and user interface were improved by implementing a mega menu drop down style menu that was better suited to handle the multitude of different options being presented to the user quickly and clearly. The method for creating, storing, and displaying events at the restaurant was overhauled to be easier on the the client moving forward and to match the new website aesthetic. New, cleaner and clear forms were added to request an event or become a member of their VIP E-Club, which also helped build their email list.

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Marketing Automation Services

While the Refectory had an existing ESP (Email Service Provider), they felt their capabilities were limited. They also wanted to expand their wine purchasing service and needed a robust system to help them track it. SharpSpring has not only easily allowed their team to segregate customers based on interest, it has allowed their team to create personalized content quickly to keep their customers up to date with events, menus, and restaurant changes. The workflows we created within their instance have automated wine order notifications, correspondence, and follow up tasks and allowed their team to easily keep track of said orders within a sales pipeline. The all-in-one reporting SharpSpring provides has also allowed them to better track all of their marketing efforts. Regardless if it’s an email, social media post, specific web page visit, direct search, or referral, they are able to easily see exactly how their efforts are impacting their reservations and wine sales.
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Photography & Media Creation

Dot The i Creative facilitated a photo shoot to get new shots of the magnificent food coming out of the kitchen, and better capture the multiple different atmospheres the restaurant offers. DTi Creative also continues to provide and advise on different seasonal or event graphics when needed.
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Consulting & Digital Strategy

Dot The i Creative continues to help the Refectory Restaurant with special events, online e-commerce specials or sales, as well as digital and content strategy throughout strange and uncertain times dealing with the COVID-19 pandemic and its effects on the restaurant industry.
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