Case Study: Contract Exteriors

Who Is Contract Exteriors?

Contract Exteriors is an exterior remodeling contractor in the Charleston and Myrtle Beach, South Carolina areas. They have been a part of the community for over 10 years and have built a highly rated reputation for quality work and long lasting relationships with their clients.

The Problem Presented

Contract Exteriors came to Dot The i Creative with a technically sound and fast loading website. On-Page SEO (Search Engine Optimization) was already done quite well. However, Contract Exteriors still believed that the design of their website was not converting users into opportunities as well as it could or should. Behind the scenes, many client management processes and email campaigns were still being handled manually, which was beginning to stretch administrative personnel thin.

The Services Provided

  • Website Design & Development
  • SEO (Search Engine Optimization)
  • Marketing Automation
  • Listing Management
  • Content Creation & Management
Dot The i Creative helped un-clutter our website and automate our marketing & client management efforts.
Randy - Owner Contract Exteriors
 

Case Study: Contract Exteriors

Who Is Contract Exteriors?

Contract Exteriors is an exterior remodeling contractor in the Charleston and Myrtle Beach, South Carolina areas. They have been a part of the community for over 10 years and have built a highly rated reputation for quality work and long lasting relationships with their clients.

The Problem Presented

Contract Exteriors came to Dot The i Creative with a technically sound and fast loading website. On-Page SEO (Search Engine Optimization) was already done quite well. However, Contract Exteriors still believed that the design of their website was not converting users into opportunities as well as it could or should. Behind the scenes, many client management processes and email campaigns were still being handled manually, which was beginning to stretch administrative personnel thin.

The Services Provided

  • Website Design & Development
  • SEO (Search Engine Optimization)
  • Marketing Automation
  • Listing Management
  • Content Creation & Management
Dot The i Creative helped un-clutter our website and automate our marketing & client management efforts.
Randy - Owner Contract Exteriors
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Dot The i Creative's Solution

Dot The i Creative, after doing an audit of Contract Exteriors' existing website, determined that it was difficult to navigate, had unnecessary duplicate content on pages that did not need to be separate, and just needed a better user experience overall. DTi Creative redesigned the website to include more prominent calls to action to increase conversions, consolidated content to cut down on unnecessary pages, included more finished project imagery to show quality of work, and increased overall white-space for a better user experience.

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Marketing Automation Services

Contract Exteriors was using an existing marketing automation platform called Zoho. They didn't have the time to adjust and tailor the platform to their business. While our team primarily uses SharpSpring for marketing automation, we were able to apply our extensive marketing automation knowledge and strategies to the Zoho platform. We worked with their team to streamline and enhance their processes. By doing this we have saved their team valuable time, reduced touch points, and allowed them to focus on sales conversion. Contract Exteriors also knows that if they have a problem, they can just come to us and we will solve it for them.
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Listing Management

Contract Exteriors was having trouble following up with clients for reviews after their team finished a job. DTi set them up with our set and forget review management software. Now, they have an automated campaign set up that sends out a customized review ask for the platforms they choose once a job is finished. Our review management software has also allowed their team to control and rectify any issues before any negative reviews lands on the web.
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Content Creation & Management

After redesigning the website, Dot The i Creative also helped drive traffic to the site by creating some initial re-launch blog content. This content was posted at consistent intervals after the website redesign to boost SEO and Search Engine Rankings.
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