Pay Per Click Advertising to Increase Your Traffic
Pay Per Click Advertising can be used as a short-term tactic to get fast, impactful results. With a paid search, a business can get large quantities of traffic quickly. PPC Advertising allows a business to better focus its ads, both on effective keywords to compete, and on location and device type. As well as building and managing PPC Advertising campaigns for search engines, such as Google, Bing, Yahoo, and others, DTi Creative's Columbus PPC experts run paid advertising campaigns on social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and more.
Dot The i Creative works with clients in a variety of industries. Take a look at our SEO case study to see some of our clients’ successes.
Our Pay Per Click Advertising Process
Our PPC Advertising account setup process, depending on complexity, can take anywhere from 2 weeks to 30 days. We take the time necessary to determine the right account structure and strategy. This is a collaborative effort, and your input is important to keep this process moving. This PPC build process has 4 main steps.
Determine how customers find you
When you start the process with our Columbus PPC company, we will first discuss how customers find your business today. We will talk about the locations and which devices you want to target your campaign. We will also make decisions on where you want your budget allocated.
PPC Keyword Research
Next our pay per click team conducts research that finds a list of keywords that are relevant to your business and are searched regularly. This information comes from Google. Then we examine Google’s competition metrics and determine on which keywords would be best compete. We likely don’t want to choose words that are too competitive.
Creative PPC Text Ads
The text ad is what drives traffic to your website. Our Columbus PPC team will write quality, compelling ads that draw in your target audience and create leads and potential sales.
Getting Your Account Up and Running
The last step is implementation. This involves uploading all of the ads created into the various search engines, including AdWords. Once uploaded, our team performs testing to make sure all tracking is in place to monitor your campaign. Our team will make any account adjustments necessary and then your account will be ready for launch. When we activate your account, clicks on the ads will start to drive business to your website.
Fully Managed PPC Advertising Solutions
Dot The i Creative's Columbus Pay Per Click Advertising experts offer fully managed PPC solutions, designed to work alongside SEO solutions to drive leads and sales to your business, and ultimately help your business achieve its goals. Our Columbus PPC Advertising experts manage:
First, it’s important for our Columbus PPC Advertising team to thoroughly understand your business. We need to learn your products or services, your target audience, and your goals. Ideally we want to meet your team too and get a feel for your culture. This will keep us all on the same page and make sure that we are striving towards the same objectives for your campaign.
There are a whole host of important elements that go into pay-per-click advertising in addition to the keywords you want to buy. Where you want to focus your budget, which locations you want to target and mobile phone targeting are a few strategies that our Columbus Pay Per Click Advertising team will discuss with you for your consideration.
Once you have determined the best strategy for your business, our PPC Advertising team will start the implementation phase. The process begins with account setup. They we do perform keyword research. Next we build all the ads that the customers will see. Finally we upload all of the ads, ensuring that the account settings in Google, Bing, Yahoo, and all of the search engines are correct to display your ads correctly.
As a strong Columbus Pay Per Click Advertising company, we have researched and found the best tools to produce the most accurate and flexible reporting. This is both beneficial to our PPC team members who monitor your account and make adjustments as needed and to you to see the value of your campaign.
We are located in Columbus, Ohio, and we have a physical office location in Columbus. Your PPC Advertising account will be monitored by a digital marketing consultant and a manager to ensure that you are getting optimal performance from your campaign.
It’s imperative that our Columbus Pay Per Click Advertising team examines every aspect of your PPC Advertising account’s performance to deliver maximum performance. We will communicate our report containing your pay per click results on a regular basis.
Detailed and Transparent Reporting
Our Columbus Pay Per Click Advertising experts provide simple, easy to understand, detailed visual reports that allow you to know exactly how your PPC campaign is performing.
PPC vs SEO
At Dot The i Creative, we are not only Columbus PPC Advertising experts. We are Columbus SEO experts as well. But what is PPC and SEO? Check out our blog post on SEO vs PPC for the long answer, in the meantime, here is the TLDR:
PPC (also known as SEM or Search Engine Marketing) is like traditional advertising in that it relies on how much you are willing to spend rather than content. PPC can drive immediate results as you are bumped to the top of search results. PPC is proving valuable on social media platforms as well. If you have an online store, studies show that 50% of people who arrive through a paid link are more likely to buy, and buy more.
SEO is all about the content on your business's page. It is about optimizing that content to climb higher on search engine search results with free and organic traffic. While SEO solutions can take some time to set in, studies show that 85% of clicks in search results are on high ranking organic links, and 86% of web searchers are more likely to trust high ranking organic search results.
What Our clients say
Laurie Marino, Blue Sprig Pediatrics
I have worked with the DTi Creative team over the years on multiple projects. Recently, we’ve had the pleasure of working together on the redesign of our website as well as digital marketing. As always, I have found the team to be creative, quick, and on budget. One of the considerations I have when making a decision about companies is whether or not they will be a partner in business. The DTI team is a true business partner. From educating about trends and new practices to business reviews and recommendations, the team is thorough and works to help their clients understand all aspects fully. The team is very professional and quick to respond to questions and requests. I have been very pleased with the design, functionality, and lead traffic to our website. I highly recommend the DTi Creative team.
Scott Verbus, Linear IT
My own website was conceptualized, and designed from the ground up by Matt and his team. I've trusted them with various clients of mine, to have their sites redesigned and then marketing plans built around it. I'd strongly recommend Matt and his team even if you're a seasoned tech, as their insights into whats HOT in the marketing industry is hard to pass up.
Tom Wood, Wood Landscape
I highly recommend DTi Creative! After 2 previous attempts with website developers and poor outcomes, I confess I was skeptical, but the DTi team delivered as promised. And we are just getting started! Keep an eye out for our monthly Tom’s Tips newsletter...also part of the DTi fulfillment. Thanks Matt!
Why DTi Creative
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DOT THE i CREATIVE
Located in the Dublin Entrepreneurial Center
565 Metro Place S. Suite 300
Dublin, OH 43017