Pay Per Click Advertising to Increase Your Traffic

As Google, Bing, and Yahoo premier partners, DTi Creative's PPC advertising services provide a wholistic digital marketing approach. Our PPC experts will help drive quality leads and in turn, sales to your business.

Pay Per Click Advertising can be used as a short-term tactic to get fast, impactful results. With a paid search, a business can get large quantities of traffic quickly. PPC Advertising allows a business to better focus its ads, both on effective keywords to compete, and on location and device type. As well as building and managing PPC Advertising campaigns for search engines, such as Google, Bing, Yahoo, and others, DTi Creative runs paid advertising campaigns on social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and more.

Dot The i Creative works with clients in a variety of industries. Take a look at our SEO case study to see some of our clients’ successes.
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Our Pay Per Click Advertising Process

Our PPC Advertising account setup process, depending on complexity, can take anywhere from 2 weeks to 30 days. We take the time necessary to determine the right account structure and strategy. This is a collaborative effort, and your input is important to keep this process moving. This PPC build process has 4 main steps.

Determine how customers find you

When you start the process, we will first discuss how customers find your business today. We will talk about the locations and which devices you want to target your campaign. We will also make decisions on where you want your budget allocated.

PPC Keyword Research

Next our pay per click team conducts research that finds a list of keywords that are relevant to your business and are searched regularly. This information comes from Google. Then we examine Google’s competition metrics and determine on which keywords would be best compete. We likely don’t want to choose words that are too competitive.

Creative PPC Text Ads

The text ad is what drives traffic to your website. Our PPC team will write quality, compelling ads that draw in your target audience and create leads and potential sales.

Getting Your Account Up and Running

The last step is implementation. This involves uploading all of the ads created into the various search engines, including AdWords. Once uploaded, our team performs testing to make sure all tracking is in place to monitor your campaign. Our team will make any account adjustments necessary and then your account will be ready for launch. When we activate your account, clicks on the ads will start to drive business to your website.

Fully Managed PPC Advertising Solutions

Dot The i Creative's Pay Per Click Advertising experts offer fully managed PPC solutions, designed to work alongside SEO solutions to drive leads and sales to your business, and ultimately help your business achieve its goals. Our PPC Advertising experts manage:

RESEARCH AND DISCOVERY

First, it’s important for our team to thoroughly understand your business. We need to learn your products or services, your target audience, and your goals. Ideally we want to meet your team too and get a feel for your culture. This will keep us all on the same page and make sure that we are striving towards the same objectives for your campaign.
STRATEGY

There are a whole host of important elements that go into pay-per-click advertising in addition to the keywords you want to buy. Where you want to focus your budget, which locations you want to target and mobile phone targeting are a few strategies that our Pay Per Click Advertising team will discuss with you for your consideration.
SETUP

Once you have determined the best strategy for your business, our PPC Advertising team will start the implementation phase. The process begins with account setup. They we do perform keyword research. Next we build all the ads that the customers will see. Finally we upload all of the ads, ensuring that the account settings in Google, Bing, Yahoo, and all of the search engines are correct to display your ads correctly.
MONITORING

As a strong Pay Per Click Advertising company, we have researched and found the best tools to produce the most accurate and flexible reporting. This is both beneficial to our PPC team members who monitor your account and make adjustments as needed and to you to see the value of your campaign.
ACCOUNT MANAGEMENT

We are located in Columbus, Ohio, and we have a physical office location in Columbus. Your PPC Advertising account will be monitored by a digital marketing consultant and a manager to ensure that you are getting optimal performance from your campaign.
REPORTING

It’s imperative that our team examines every aspect of your PPC Advertising account’s performance to deliver maximum performance. We will communicate our report containing your pay per click results on a regular basis.

Detailed and Transparent Reporting

Who are your users, and where are they coming from? What information are they looking for, and what makes them take action? The answers we uncover inform marketing decisions, from which marketing channels to focus on to what kind of content to produce. This can also help you make data-driven business decisions concerning the markets you serve, the products you offer, the segments you focus your energy on and more. Our Pay Per Click Advertising experts provide simple, easy to understand, detailed visual reports that allow you to know exactly how your PPC campaign is performing.

Tracking and Reporting Dashboard Screenshot

PPC vs SEO

At Dot The i Creative, we are not only Columbus PPC Advertising experts. We are Columbus SEO experts as well. But what is PPC and SEO? Check out our blog post on SEO vs PPC for the long answer, in the meantime, here is the TLDR:

PPC (PAY PER CLICK)

PPC (also known as SEM or Search Engine Marketing) is like traditional advertising in that it relies on how much you are willing to spend rather than content. PPC can drive immediate results as you are bumped to the top of search results. PPC is proving valuable on social media platforms as well. If you have an online store, studies show that 50% of people who arrive through a paid link are more likely to buy, and buy more.
SEO (SEARCH ENGINE OPTIMIZATION)

SEO is all about the content on your business's page. It is about optimizing that content to climb higher on search engine search results with free and organic traffic. While SEO solutions can take some time to set in, studies show that 85% of clicks in search results are on high ranking organic links, and 86% of web searchers are more likely to trust high ranking organic search results.

Use Our SEO Checker to see if Your Website Needs SEO Help?

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What our clients have to say

Colleen Gilger, City of Dublin

DTI has done amazing work for the City of Dublin. Matt's skills with consultation, design and illustration are fantastic. He delivered on time and on budget.

Scott Verbus, Linear IT

My own website was conceptualized, and designed from the ground up by Matt and his team. I've trusted them with various clients of mine, to have their sites redesigned and then marketing plans built around it. I'd strongly recommend Matt and his team even if you're a seasoned tech, as their insights into whats HOT in the marketing industry is hard to pass up.

Colleen Gilger, City of Dublin

DTI has done amazing work for the City of Dublin. Matt's skills with consultation, design and illustration are fantastic. He delivered on time and on budget.

Scott Verbus, Linear IT

My own website was conceptualized, and designed from the ground up by Matt and his team. I've trusted them with various clients of mine, to have their sites redesigned and then marketing plans built around it. I'd strongly recommend Matt and his team even if you're a seasoned tech, as their insights into whats HOT in the marketing industry is hard to pass up.

Why Dti Creative

  • Experience
    Our founder, Matt Adams, has over 20 years of experience. DTi Creative has specialized in web design, digital marketing, PPC, SEO, and social media advertising. We are growing and pride ourselves on a culture of learning.
  • Our Team
    Our team is made up of dedicated, smart individuals with diverse backgrounds and skill sets. We have individuals who specialize in design, those that are focused on digital accounts, those that work primarily on website development, and those that are business specialists. We are confident that we can meet the unique needs of your business.

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