If you’re not using social media to reach your customers and leads yet, it’s really time to get started. 92% of businesses see an increase in exposure to social media.
The key to this exposure is creating an effective social media campaign. By understanding how to implement a social media presence into your marketing strategy, you can boost your brand.
How does an increased social media presence boost your brand? There are five areas where social media can help your business.
How an Improved Social Media Campaign Helps Your Business
A social media campaign is an important part of your overall digital marketing strategy. Only 52% of small businesses are using social media daily, so this leaves a large opening for marketers ready to take advantage of this tool. So how does social media help you grow your brand?
Better Communication with Leads and Customers
If you know which social media platforms to use, you can reach a wider audience with your content. To choose the right platforms for your business, it’s important to answer a couple of questions.
- Who is the audience you want to reach?
- What are their interests?
- What content are they likely to respond to?
Once you understand your audience, you need to understand the platforms. Of the top platforms available:
- Facebook is optimal for building relationships and running targeted ads.
- Twitter is great for communicating on trending topics and the latest news.
- Pinterest and Instagram are good for creating visual appeal.
- LinkedIn is the place to go to build authority and reach other businesses.
- Snapchat is great for running promotions.
Pick a couple of platforms that will help you best reach your target audience to start. Don’t try to overstretch yourself by using every platform available.
What Content Should You Share?
If you focus your energy, you can create better content that people are more likely to share. Remember, you pick up more leads the more your content is shared.
It’s tempting to just share promotional content, but remember it’s about creating communication and relationships. It’s best to keep promotional content to 20% of the content you share.
Make sure you also start and participate in conversations around relevant topics. Comment on other posts, and reply to comments on your posts. This shows you’re interested and interesting.
Improved Customer Service
Customer service is important to your business. Since you’re building relationships with your social media presence, you’re able to connect with and address customer comments quickly.
53% of consumers say they’re more loyal to brands they follow on social media. This loyalty increases if you’re active in responding to customers. By making your customers feel involved, you make them more willing to come back to you.
How do you use your social media presence for customer service? There are a couple of ways to do this.
Show appreciation to your customers by providing coupons and other fun promotions. You can also recognize specific customers for their loyalty or activeness on your page.
Another way to show appreciation is by sharing user content. Have customers sent pictures of their use of your product, or given you a great review? Share this on your networks.
It’s also important to respond to any complaints or criticism you receive. Let your customers feel heard and show them your willingness to address their issues. Social media allows you to respond more quickly to these issues and helps your customers feel more appreciated.
Increase Your Website Traffic and SEO
Social media platforms are great for sharing content from your website. If you add a high-quality graphic to the content shared, you’ll grab even more attention to your blog posts or website content.
You can also share quotes from your site with links back to the original content, or important and relevant stats. If you provide a clear call to action, you’ll get more people clicking through to learn more and purchase.
Social media also increases your rankings on search engines. The increased traffic to your site is one way you can increase your SEO strategy.
Your posts on social media also increase your rankings. Search engines now include social media posts when pulling up information during searches. If you use keywords in your posts you can increase your search engine authority.
Build Your Business Authority
By sharing regular content on specific topics, you increase your search engine authority on these topics. Your business authority goes beyond search engine authority though.
By showing your knowledge on these industry-relevant topics, you also build your authority with customers and leads on the platforms. With a consistent message, you show your audience that you know what you’re talking about. This increases their trust in you.
To do this effectively, it’s important to be consistent with your message across all the social media platforms you use. You can share your own content and other industry content, as long as it remains on message.
Sharing regularly and consistently also gives you recognition. The more people see your content, the more they’ll remember you.
The more they share your content, the better too. In the age of social media, your authority depends on the number of followers you have. People trust you more if you have a large following.
Decreased Marketing Costs
Social media allows you to share your content without huge advertising costs. If you want, you can share your content with no added cost.
Of course, you reach a larger audience by boosting your content or creating ads. This is still less expensive than other advertising options. For instance, you can boost a post for as little as $5 on Facebook and reach an additional 1,000 people.
You will need to experiment with what content gets the best response, but this doesn’t add a ton of extra costs to your advertising budget. With careful planning, you can maximize exposure on social media for a fraction of the traditional advertising cost.
How to Improve Your Social Media Presence
If you’re ready to get started on a social media campaign, it can seem a little daunting at first. Luckily, you don’t have to create your social media presence alone.
There are many tools available to help you get started. If you’d like more information, contact us to help you build your strategy.